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    • CommentAuthorstoakesy
    • CommentTimeMay 9th 2008
     
    My website is a community based website aimed at residents and prospective visitors to a seaside area of 3 towns and 40,000 residents. It has become fairly well known to locals and has 1,500 ACTUAL visits each month (not bad but not good either) however hardly anybody clicks on my google ads.
    I have recently made up a series of dummy ads in the same style of the peoples current web design and offered them a prime spot for a reasonable price of £300 for a year. NOT ONE has even replied to me????
    Does anyone have any idea where Im going wrong.
    www.teignmouthnews.co.uk for a typical dummy ad www.teignmouthnews.co.uk/manor.htm and also /sands.htm
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      CommentAuthorperthmetro
    • CommentTimeMay 9th 2008
     
    Business must be good for them. Why advertise if you don't need to?
  1.  
    First of all, I converted to $, because it's what I'm familiar with (whether it's tanking or not). It looks like £300/yr is about $578/yr or $48/mo.

    The problem is that a site that gets 1500 visitors per month, has a low PageRank (2), and a poor Alexa Rating (11,133,293) probably can't ask that much for an ad, even though the ad is HUGE.

    I'd recommend moving to more standard ad sizes, and choosing much smaller ads. Then try to sell multiple ads (4-5) for a lot less money per ad. If you can convince people, make them "nofollow" links unless they are to sites/pages containing related content.

    I'm trying not to discount your site, so please don't take this personally at all, but 1500/month is not a lot of visitors. If you want to charge a higher amount for ads, you'll probably have to put them on every page, to assure the advertiser that all 1500 people are seeing the ad.

    As a side note, Ad Block Plus for firefox hides Google ads, so that could be a reason why you aren't getting very many clicks (not to mention, people just generally don't click ads).
    • CommentAuthorSkyshadow
    • CommentTimeMay 9th 2008 edited by Skyshadow on the 09th May 2008 at 11:37:09 EDT
     
    Like Pete says, maybe the businesses you picked don't need the extra exposure? You could try follow up the ads with a call to find out why, chances are they have been suckered by one of the other directories.

    Oops - I thought they led to the full page ads, sorry.
    • CommentAuthorstoakesy
    • CommentTimeMay 9th 2008 edited by stoakesy on the 09th May 2008 at 19:08:01 EDT
     
    Thanks for the replies. Firstly I think Skyshadow may have a point, the decision maker is probably oblivious to my Email. Another point Skyshadow makes "oops I thought they led..." In my Email I did point out that they were only facsimile ads, and the proper ad would contain flash (designed by my bro in law) and that they would have full say over final design and content and that it would link to their site)
    As for Aaroncampbells point, would these 60 room hotels, and family holiday parks be aware of how many visitors I have, or page rankings.
    Another problem I have is that there are a couple more local sites with very little content that offer free adverts, because they do it for a hobby.
    Any thoughts? anything I could do to improve my site? it has to be something that I can edit myself, I don't want to rely on anyone else, my bro in law is an amazing and very cheap designer of websites, but as a favour to me its something that he would never actually get around to doing.

    If anyone is interested in his services check out www.righton.co.uk and his own site www.mediainet.co.uk (which has his phone number on it)
    • CommentAuthorSkyshadow
    • CommentTimeMay 10th 2008 edited by Skyshadow on the 10th May 2008 at 12:37:30 EDT
     
    I would be tempted to offer the ads for free for 3 months - but i wouldn't pick a business which has a website already. On the ad, have a code or something or printable voucher.

    Spend 10-20 on adwords during months 2 - 3 then call and ask if the ad is working for them (count how many vouchers or codes used), suggest a fee to keep it (and a small adwords budget) going.
    • CommentAuthorstoakesy
    • CommentTimeMay 12th 2008
     
    Skyshadow, thanks I will have a go at implementing your idea's.
    • CommentAuthorSkyshadow
    • CommentTimeMay 12th 2008
     
    by all means post your sales letter, maybe that is affecting compliance? I'm sure the community would offer some advice.